Dara Penny has been promoted to senior VP, chief marketing officer at Community Financial System Inc. As chief marketing officer, Penny will oversee the strategy and implementation of all marketing and advertising initiatives, as well as corporate communications for Community Financial System, and its subsidiaries: Community Bank, Benefit Plans Administrative Services Inc., OneGroup NY Inc., and Community Bank Wealth Management. Her focus will be on amplifying all four businesses’ presence in the markets they serve by fostering customer loyalty and supporting the parent company’s broader strategic objectives. Penny has more than 15 years of experience in marketing, advertising, brand development, and customer engagement. She volunteers her time with various local organizations and has served on the Syracuse board of directors for the American Heart Association since 2022. Penny earned her bachelor’s degree from SUNY Geneseo and is a certified financial marketing professional.
