SYRACUSE — Destiny USA today announced it is working with Brand USA on a billboard campaign targeting the Toronto, Montreal, Ottawa, Kingston, and Cornwall markets of eastern Canada.
Canadian shoppers currently account for more than 25 percent of sales at Destiny USA, the organization said in a news release.
Destiny USA has been actively advertising in Canadian markets since 2012, but will expand efforts across all of eastern Canada with more messaging and billboards with Brand USA.
President Barack Obama established Brand USA in 2010 with the signing of the Travel Promotion Act. Described as the nation’s “destination-marketing organization,” Brand USA seeks to increase international visitation and spending in the U.S., representing all 50 states, Washington, D.C., and the five territories, according to the Destiny USA news release.
The organization has been marketing in Canada since 2013.
Destiny USA is also working alongside the Syracuse Convention & Visitors Bureau in a multi-channel advertising campaign that will spread across eastern Canada through newspaper, online banner ads, an email-marketing program, and presence in Air Canada’s in-flight magazine.
Destiny USA will continue advertising efforts in eastern Canada throughout 2014, with additional presence at nearly one dozen trade shows in Canada this year, the news release stated.
Contact Reinhardt at ereinhardt@cnybj.com