SYRACUSE, N.Y. — Downtown Committee of Syracuse, Inc. has announced two marketing programs to help downtown businesses. The Downtown Syracuse Foundation is using a $20,000 award from the Syracuse Economic Development Corporation (SEDCO) to help pay for the programs. The SEDCO COVID-19 relief funding comes from the federal CARES Act, the Downtown Committee said. The […]
SYRACUSE, N.Y. — Downtown Committee of Syracuse, Inc. has announced two marketing programs to help downtown businesses.
The Downtown Syracuse Foundation is using a $20,000 award from the Syracuse Economic Development Corporation (SEDCO) to help pay for the programs. The SEDCO COVID-19 relief funding comes from the federal CARES Act, the Downtown Committee said.
The Downtown Syracuse Foundation is the charitable-giving branch of the Downtown Committee, Alice Maggiore, director of communications for the Downtown Committee, says.
Both programs seek to highlight businesses that have reopened, to “enhance connections” with businesses located throughout the city of Syracuse, and to attract visitors to the downtown area.
Cooperative marketing program
Businesses located throughout the 82 blocks of downtown Syracuse can partner with other downtown businesses to host an event or special promotion designed to attract visitors into downtown.
Each business collaboration is eligible to win $500 in paid marketing services provided by the Downtown Syracuse Foundation.
Applications opened April 19. Businesses can apply through May 6.
More information is available at https://downtownsyracuse.com/do-business. Applications must be submitted to Laurie Reed (LReed@DowntownSyracuse.com), marketing director of the Downtown Committee by 3 p.m. on the May 6 deadline.
“Downtown is open for business” campaign
To provide visual cues that downtown Syracuse is open for business, every street-level downtown business that wants a “Downtown is Open” flag may order one, free of charge. The flags will be available in five different colors and will be customized with the logo of each business, the Downtown Committee said.
The flags will be installed next month.
Funding provided by SEDCO will cover the cost of each flag and installation.
Interested businesses should contact Heather Schroeder, director of the Downtown Committee’s economic-development program at (315) 470-1958 or by email at HSchroeder@DowntownSyracuse.com.