Creates new service division in direct mailing SYRACUSE — Dupli Envelope & Graphics recently acquired business mailing supplier Lettergraphics, Inc. to create a new service division named Dupli Direct. Lettergraphics located at 433 West Onondaga St., has been providing marketing mailing services in Syracuse since 1910. This acquisition brings traditional mailing experts to […]
Creates new service division in direct mailing
SYRACUSE — Dupli Envelope & Graphics recently acquired business mailing supplier Lettergraphics, Inc. to create a new service division named Dupli Direct.
Lettergraphics located at 433 West Onondaga St., has been providing marketing mailing services in Syracuse since 1910.
This acquisition brings traditional mailing experts to Dupli, according to J. Kemper Matt, Jr., president and co-owner of Dupli.
“It allows us to continue to expand on our direct-mail offering,” Matt says in a phone interview. “Now we can take the traditional direct-mail expertise and combine it with new technology to help make our customers’ direct mails more effective.”
Dupli approached Lettergarphics last December and the merger closed in mid-January. Dupli acquired Lettergraphics’ six employees, customer list, office space, and manufacturing equipment — including two traditional ink-jet printing machines. Matt declined to disclose the financial terms of the acquisition.
Lettergraphics’ employees have moved to work at Dupli’s headquarters — a 5-story 160,000-square-foot building in Syracuse’s Franklin Square. Dupli is currently looking for a buyer for the roughly 20,000-square-foot building Lettergraphics used to occupy.
“All of the Lettergraphics employees are grateful to know our legacy of high standards in both service and customer relations will be continued,” Nancy Osborn, former president and owner of Lettergraphics, said in a news release from Dupli. The Business Journal couldn’t reach Osborn for an interview by press time.
The Dupli Direct division will be led by Gary Valik. According to the news release, Valik has been working in the print advertising industry for more than 25 years.
Dupli, founded in 1965 and purchased by its current management in 1980, offers on-demand production of envelopes, corporate stationery, and marketing materials with multiplatform printing technology. It now has 152 employees and three offices in Syracuse, Trumansburg, and Malvern, Pa. (near Philadelphia). The Matt family owns the company, Matt says, declining to be more specific about the ownership structure.
Dupli’s revenue rose to $26 million last year from $25.5 million in 2011, according to Matt.
The primary objective of Dupli, Matt says, is utilizing new technology to help customers achieve their marketing goals. The company has been working with Winkler+Dünnebier GmbH Corp., a printing machine manufacturer in Germany, to develop technology of high-speed envelope publishing. In 2012, realizing that more and more customers read only the outer envelope, Dupli purchased a high-speed inkjet machine from Winkler+Dünnebier that can print marketing pitches and other information on the front of an envelope.
Dupli has a tradition of investing in cutting-edge technology, Matt says, and it will continue to do so in the future.
“The printing industry is definitely changing; print has to be updated to work better and to work smarter,” says Matt. “There is going to be less printing, but printing documents is still one of the most effective ways to communicate.”
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