Empower Federal Credit Union

JENNIFER WOLFE recently joined Empower Federal Credit Union as chief information officer. She will be responsible for optimizing the member and staff experience through technology innovations and strategic initiatives. Wolfe will be focused on increasing collaboration, strengthening Empower’s IT security posture, and providing next-level data analytics and visualization. She brings more than 25 years of diversified credit-union management experience, including advanced management experience in information technology, delivery, strategic and business planning, software, and product development. Wolfe most recently held the position of senior VP of strategic initiatives at Vystar Credit Union in Florida.

CHRISTOPHER KELLER has joined Empower as chief marketing officer. In this new position, he will lead the marketing strategy and efforts of the credit union by developing and implementing marketing plans and programs, such as a comprehensive social-media strategy and digital-marketing plan to strengthen member engagement, and the credit union’s brand. Keller will also take the lead on creating increased significance on the impact Empower has on the communities it serves. He most recently held the position of VP of new ventures-growth marketing at M&T Bank in Buffalo. Keller has extensive experience in marketing, in addition to his role at M&T, including as the CEO/owner of a marketing agency and adjunct university professor, teaching courses in digital branding and marketing.