Up to 21 percent of a financial institution’s consumer accounts in a portfolio may also be small-business owners or principals, according to a recent data analysis by credit report and financial data provider Equifax, Inc.
“This finding is important because it represents a valuable opportunity for financial institutions to generate new revenue and wallet share of existing customers who may be wearing two hats — that of a consumer and a small business owner,” Dennis Behrman, assistant vice president of product innovation for Equifax Commercial Solutions, said in a news release.
Equifax presented the findings as part of a webinar entitled, “Increasing the Value of Your Data Across the B2B Sales & Marketing Ecosystem.” A replay of the webinar can be viewed at www.equifax.com/webinarEvents/marketing/commercial/EFX-SD_Increasing_Value_Webinar_101812.wmv.
(Sponsored)
How Does New York State’s Clean Slate Act Impact You?
On November 16, 2023, Governor Hochul signed into law the Clean Slate Act which automatically seals criminal records for certain crimes. The law (effective next year), provides that misdemeanors are
What is Fiducuary Liability and how does it affect you and your business?
Managing a company’s insurance needs can be complex and stressful. It doesn’t need to be when adding certain specialty insurance products, like fiduciary liability insurance. It protects the sponsoring company;
Headquartered in Atlanta, Equifax (NYSE: EFX) says it organizes and assimilates data on more than 500 million consumers and 81 million businesses worldwide.
