Eric Mower + Associates rebrands as Mower

SYRACUSE, N.Y. — Eric Mower + Associates is rebranding as Mower.

Eric Mower, who founded the advertising agency in 1968, will continue to serve as chairman and CEO, says Stephanie Crockett, SVP and managing director of the firm’s Syracuse office.

The change is part of the Syracuse–based firm’s 50th anniversary, according to a news release announcing it.

The new logo, “Mower” in uppercase letters, in a custom, sans serif typeface, “is a refreshed brand that reflects a sharpened strategic focus and energized commitment to creative solutions to fuel its clients’ growth,” the firm said in the release. It will be updating its website on Tuesday, incorporating the new logo.

Since the 1970s, the advertising agency has gone through eight logos before this latest iteration. Once known as Silverman & Mower, the company has been Eric Mower and Associates since 1980.

Eric Mower and Associates “felt a little bit like a law firm from the eighties,” Crockett says. The new brand is more culturally reflective, she says, noting it includes the word “we.” As Crockett puts it, “together we’re all Mower.”

Designed across the firm’s nine offices and chosen from among dozens of designs, the new brand is produced in a number of bright, nearly neon colors, including the primary color of magenta, Crockett says. It will also be displayed in charcoal.

The largest advertising firm in Central New York by local employees, according to Business Journal News Network research, Mower traces its roots back to 1968 when Eric Mower opened a four-person office in Syracuse.

Today, the firm has offices in New York City, Atlanta, Boston, Charlotte, N.C.; Cincinnati; Buffalo; Rochester; Albany and Syracuse with 175 employees, including 75 in Syracuse, according to Crockett.

Mower generated more than $192 million in capitalized billings in 2017, the firm says.

Contact McChesney at cmcchesney@cnybj.com