GENEVA, N.Y. — The Finger Lakes Wine Alliance, a nonprofit marketing association for wines in the region, recently announced it has appointed Kyle Anne Pallischeck as its new executive director. She will lead the Geneva–based organization’s efforts in raising the visibility and reputation of the Finger Lakes American Viticultural Area (AVA), its wines, and wineries. […]
GENEVA, N.Y. — The Finger Lakes Wine Alliance, a nonprofit marketing association for wines in the region, recently announced it has appointed Kyle Anne Pallischeck as its new executive director.
She will lead the Geneva–based organization’s efforts in raising the visibility and reputation of the Finger Lakes American Viticultural Area (AVA), its wines, and wineries.
Pallischeck is a Finger Lakes native with 10 years of experience working in the local wine industry. Most recently, she was brand manager at Sheldrake Point Winery on Cayuga Lake, and has previous experience at both the Seneca Lake Wine Trail and Fox Run Vineyards on Seneca Lake. Pallischeck has earned her sommelier certification via the Court of Master Sommeliers and holds the WSET 3 advanced certificate from the Wine & Spirits Education Trust of London.
As executive director, Pallischeck will “focus on reinforcing the status of the Finger Lakes as North America’s preeminent cool-climate winemaking region. She will continue the long tradition of the FLWA exposing Finger Lakes wines to a broad audience of consumers, wine trade, and media influencers,” the alliance contended in a news release.
The Finger Lakes Wine Alliance offers a range of programs to its members that include coordinating wine submissions for review by trade publications, presenting seminars on best practices in social media and distribution networks, and holding a number of events that increase the visibility of Finger Lakes wines.
In 2020, the FLWA pivoted its entire in-person marketing event schedule to virtual events. Targeted special programs, including the popular Riesling Camp and Riesling Roadshow, were offered in a series of online Zoom presentations connecting select media and trade with personal seminars hosted by winemakers and winery owners, the alliance said.
Founded in 2004, the Finger Lakes Wine Alliance has 31 members and 15 affiliated businesses and vendors and is guided by a board of directors composed of winery owners and principals from the Finger Lakes AVA.