First two Syracuse Broadway shows of current season attracted 60K patrons, generated $14M impact

The Landmark Theatre in downtown Syracuse hosted both “Les Misérables” and Disney’s “The Lion King,” the first two shows of the 2024-25 M&T Bank Broadway season. Broadway in Syracuse and the Landmark Theatre on Wednesday announced details of the shows’ economic impact. (Photo credit: zoeyadvertising.com)

SYRACUSE, N.Y. — Broadway In Syracuse and the Landmark Theatre say the venue attracted 60,000 patrons for “Les Misérables” and Disney’s “The Lion King.”

The estimated economic impact of both Les Misérables and The Lion King exceeded $14 million, per the Wednesday announcement.

Broadway in Syracuse says it used a calculation from the Broadway League, which factors in related patron spending such as restaurant and parking income. Broadway League is the national trade association for the Broadway industry.

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Les Misérables and Disney’s The Lion King represented the first two shows of the 2024-2025 M&T Bank Broadway season.

“The financial impact these spectacular touring Broadway shows have on the Landmark and on our community can’t be overstated,” Mike Intaglietta, executive director of the Landmark Theatre, said in the announcement. “Just as important is the vibrancy… restaurants packed, hotels booked, our sidewalks and streets lined with people. We look forward to continuing to attract high caliber arts and entertainment in 2025.”

Broadway In Syracuse’s season started Oct. 22 with Les Misérables, which ran for eight performances. The cast and crew of 90 patronized and lodged in the downtown area.

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Disney’s The Lion King moved into the Landmark on Dec. 3, bringing with it 17 trucks, and 118 cast and crew members. While in Syracuse, company members patronized the downtown area for two weeks during their 16-performance run, using 68 hotel rooms.

The remaining shows of the current season are still to come in 2025. They include “TINA – The Tina Turner Musical;” “Mamma Mia!;” “The Cher Show;” and “Beetlejuice.”

 

Eric Reinhardt: