Frozen yogurt location under construction in Binghamton

BINGHAMTON — A location of Hoopla! Frozen Yogurt is currently under construction at 1257 Front St. in Binghamton and scheduled to open July 25, the company announced this week.

“We value community, family and healthier options for children and adults above all else, and it shows in our stores and in our desserts,” Larry Wilson, creator of Hoopla! Frozen Yogurt, said in a news release.

Locally owned and operated, Hoopla! intends to buy ingredients and supplies from local farmers and companies whenever it can, the company said. It also plans to purchase its milk supplies from local dairies.

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The berries and fruits for use as toppings “are grown in the fields just down the road,” the company said.

The company is planning for locations in Auburn, Cortland, Camillus, DeWitt, Oneonta, and Newburg (Wyoming County) in New York and in Wilkes-Barre/Scranton, Pa.

 

Contact Reinhardt at ereinhardt@cnybj.com

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Eric Reinhardt: