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FustCharles rebrands, relocates to downtown Syracuse

Accounting firm Fust Charles Chambers has rebranded as FustCharles and moved to a new office at 220 S. Warren St. in Merchant Commons in downtown Syracuse. The move follows 30 years of operation in the Widewaters Business Park in DeWitt. (PHOTO CREDIT: FUSTCHARLES FACEBOOK PROFILE)

SYRACUSE, N.Y. — A regional accounting firm that has operated for more than 35 years has rebranded and relocated to downtown Syracuse. The firm is now known as FustCharles and has moved to a new office at 220 South Warren St. in Merchant Commons in Syracuse. It was previously known as Fust Charles Chambers. The […]

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SYRACUSE, N.Y. — A regional accounting firm that has operated for more than 35 years has rebranded and relocated to downtown Syracuse.

The firm is now known as FustCharles and has moved to a new office at 220 South Warren St. in Merchant Commons in Syracuse. It was previously known as Fust Charles Chambers.

The firm’s relocation will allow FustCharles to be “closer to business and thought leaders in the community and better position itself as experts” in audit, tax and consulting, per its news release. The firm will continue its community-engagement initiatives and use its new image to “attract the next generation of accounting professionals.”

FustCharles also says the new location and the new brand will introduce a “fresh and modern look” for the firm, “matching its culture, people and clients.” It will also appeal to the current workforce’s preference for an urban setting, the company said.

Offering a hybrid work environment, the business intends to offer employees the flexibility to work in the office combined with opportunities for remote work.

“Our relocation and rebrand infuses new energy into FustCharles, signifying a new chapter for the Firm while expanding our growth and client service offerings,” Jackie Al-Nwiran, marketing specialist at FustCharles, said in the firm’s release. “The Firm’s commitment to talent development, innovation and teamwork in this competitive and fast-paced industry is evident with this move and through the excitement in our new brand strategy.”

The accounting firm’s history includes operating from various locations, starting from its inception downtown at 250 Harrison St. and later moving to DeWitt in 1992, where it occupied two different buildings over a 30-year period.

When the space on Warren Street presented itself, the firm realized it would be an “ideal opportunity to join the vibrant downtown Syracuse community and revitalize their brand at the same time,” which will be the focus of a year-long campaign called “NewFace. NewPlace.”

Eric Reinhardt