FuzeHub begins a marketing service for New York’s manufacturing, technology sectors

ALBANY, N.Y. — FuzeHub says it has started a new line of services addressing the marketing needs of the New York’s manufacturing and technology sectors.

Albany–based FuzeHub is the statewide center for the New York Manufacturing Extension Partnership (NY MEP). FuzeHub helps New York’s manufacturers deal with challenges through trainings and services, organizing events, and facilitating connections to manufacturing-related resources.

FuzeHub’s marketing services are now available to startups, small and mid-sized manufacturers, and technology companies across the state. FuzeHub developed its marketing offerings after several conversations with clients and partners “pointed to an industry-wide demand,” per its news release.

FuzeHub’s marketing group can support companies with branding and strategic messaging; marketing plan development and execution; public relations; traditional advertising and digital media; website optimization and development; social-media strategy and execution; trade show and exhibit support; and collateral and sales materials.

“Leaders in the manufacturing and innovation communities come to us because we know their industries,” Elena Garuc, executive director of FuzeHub, said. “Along with our partners at the regional NY MEP centers across the state, we know how to problem-solve, get results and make the connections that lead to long-term impacts. Branching into marketing services — which will help generate awareness and drive sales for manufacturers — is a natural next step.”

Marketing resources

FuzeHub also plans to offer free marketing resources such as a monthly “inFUZEd” workshop series.

The series seeks to educate manufacturers on topics such as digital and email marketing, search-engine optimization, ecommerce, and media relations. Upcoming workshops include Lead Generation Best Practices for Manufacturers on Jan. 24, Tracking Digital Marketing Efforts on Feb. 14, and the “Digital Twin” Approach to Marketing on March 7. Those interested can register at fuzehub.com/infuzed-marketing-meetups.

In addition, FuzeHub will offer a marketing eBook series released periodically for manufacturers to “deepen their knowledge” about a specific aspect of marketing. Each eBook will provide recommendations, advice, and how-to guidance for implementing tactics and strategies.

About NY MEP

The New York Manufacturing Extension Partnership (NY MEP) is a network of 11 organizations that provide “growth and innovation” services to small and mid-sized manufacturers in New York to help them create and retain jobs, increase profits, and save time and money.

Supported through a combination of federal and state funding, the NY MEP is part of the National Institute of Standards and Technology’s Hollings Manufacturing Extension Partnership and overseen by Empire State Development’s Division of Science Technology and Innovation (NYSTAR).

In 2019, the NY MEP created or retained 5,275 manufacturing jobs and generated $992 million in company cost savings, new investments and increased or retained sales, per the FuzeHub release.