SENECA FALLS, N.Y. — Seneca Falls–based Generations Bank announced plans to renovate its branch office in Seneca Falls.
Generations also unveiled a new initiative called “Welcome to generation e,” the company said in a news release issued Thursday.
Generations Bank says the new effort will “promote the use of technology to make banking easy and accessible for all ages,” including through its mobile banking app, according to an email from Katie MacIntyre, assistant VP and marketing officer at Generations Bank.
The banking company launched its phone app, MyGenMobile, in early 2013, according to MacIntyre.
The branch at 19 Cayuga St., which Generations Bank calls its “flagship” office, is separate from the bank’s headquarters building at 20 East Baynard St. in Seneca Falls, which opened in 2013.
The office renovation will start in the spring. Generations Bank expects crews to finish the work by this fall, the banking company said in its release.
The renovation work at the Cayuga Street office will have a “look and feel” that’s “similar” to the Generations Bank headquarters building, the bank said.
“The renovated office will combine traditional teller services by the same friendly faces combined with state of the art technology and the ability to embrace self–service,” Menzo Case, president & CEO of Generations Bank, said in the release.
Generations Bank explains its “Welcome to generation e” initiative this way:
“When we talk about generations x, y, and z, we hear a lot about what makes each generation different” Robert E. Kernan, Jr., chairman of Generations Bank, said. “Generation e is truly different … because it isn’t defined by when you were born, but by how you think and what you do. It’s a generation that is adapting to changing technologies and looking for ways to free up some of their precious time.”
Generations Bank says its customers are finding the MyGenMobile banking app a “convenient way” to conduct their banking and monitor their accounts. “But, we also know that our customers look for direct contact with their trusted banker when it’s needed, which is why we are committed to maintaining nine fully staffed retail offices in the Finger Lakes region,” Sandy Ferrara, VP of Generations Bank, said in the release.
Founded in 1870, Generations Bank is a wholly owned subsidiary of Seneca-Cayuga Bancorp, Inc.
It has nine branches, including Seneca Falls, Auburn (2), Union Springs, Waterloo (2), Geneva, Phelps, and Farmington, according to its website.
Generations Bank also has an insurance business, called Generations Agency (formerly Royce & Rosenkrans), and financial planning and brokerage services offered by Generations Investment Services.
Contact Reinhardt at ereinhardt@cnybj.com