SALINA — Haylor, Freyer & Coon, Inc., a Salina–based insurance and risk-management agency, on Oct. 17 announced it has launched a redesigned website, which the agency contends is more “interactive.” “What it is…. [is] a complete rebuild of our website that was probably built [several] years ago,” says James D. Freyer, Jr., the agency’s chairman […]
SALINA — Haylor, Freyer & Coon, Inc., a Salina–based insurance and risk-management agency, on Oct. 17 announced it has launched a redesigned website, which the agency contends is more “interactive.”
“What it is…. [is] a complete rebuild of our website that was probably built [several] years ago,” says James D. Freyer, Jr., the agency’s chairman and CEO.
He spoke with the Business Journal News Network on Nov. 7.
The revamped site (www.haylor.com) launched in early October, says Freyer.
Haylor, Freyer & Coon first started working on the project about 18 months ago and eventually hired Pinckney Hugo Group, a Syracuse–based advertising, marketing, and PR firm, to help build the site, according to Freyer.
Haylor, Freyer & Coon views the website as its “digital front door,” which Freyer admits is a phrase not unique to his firm. “This is another access point for our clients,” he adds.
The website also includes a client portal that is “much better” at allowing clients to view their insurance policies (auto, home, commercial, employee benefit plans, etc.) anytime. “… and it is obviously protected,” he adds.
The site’s features include buttons at the top that allow customers to report a claim, chat with a company representative, get a quote, and log in to their accounts.
At the time of the interview, it was “too early to say” how many users had visited the site, according to Freyer.
Haylor, Freyer & Coon provides personal lines of insurance, including home, auto, and boats; business coverage; employee benefits; and risk-management services targeting loss prevention, environmental management, and claim advocacy, according to the website.
The agency has just over 200 employees between its offices.
In addition to its main office in Salina, Haylor, Freyer & Coon operates offices in Johnson City, Ithaca, Watertown, Morrisville, Utica, and Rochester.
Contact Reinhardt at ereinhardt@cnybj.com
