Hooters adds additional PAR Technology products to its lineup

NEW HARTFORD — PAR Technology Corp. (NYSE: PAR) announced Hooters of America, LLC, the franchisor behind the Hooters and Hoots Wings brands, has selected the company’s PAR Bring POS and PAR Data Central systems for 367 Hooters restaurants. The PAR products will enhance operational efficiency and order accuracy at the restaurants, PAR announced in a news release. Hooters is an existing customer of PAR’s customer loyalty product, PAR Punchh, and sought to expand its existing tech stack. “The Hooters team has loved working with PAR because its technology matches our company vision and where we believe the restaurant industry is heading,” Hooters CIO Jaff Caplan said in the release. “Simplifying our operations with one provider for point-of-sale, restaurant back office, and loyalty has also been a game-changer, streamlining our relationships and saving us valuable time.” PAR Punchh helps engage and retain guests, supporting Hooter’s goal to drive lifetime loyalty. The Brink POS system offers a configurable, easy-to-use, and scalable point-of-sale system, while the Data Central’s inventory module offers the restaurant chain a single source for all its data to help elevate service by improving inventory accuracy, reducing food waste, and lower food costs. Hooters of America, LLC is the franchisor and operator of 367 Hooters restaurants in 36 states and 18 countries. The first restaurant opened in 1983 in Clearwater, Florida. PAR Technology, based in New Hartford, provides hardware and software products and services including point-of-sale systems, digital ordering, loyalty and back-office software, and drive-thru offerings to more than 70,000 restaurants in over 110 countries.