How CH Insurance’s BOOST Program Optimizes Group Benefits for Small Businesses

For small business owners, navigating the complexities of group benefits can be overwhelming. Between compliance regulations, cost considerations, and employee expectations, offering a competitive benefits package often feels like a full-time job. That’s where CH Insurance steps in with BOOST—Benefits Optimization Opportunities for Small Business Teams—a locally designed and managed solution tailored specifically for small businesses.

We sat down with Joe Courcy, Group Benefits Lead at CH Insurance, to learn more about BOOST and how it’s transforming the way small businesses approach their employee benefits.

Q: What is BOOST, and why was it created?

Joe Courcy: BOOST is a fully managed group benefits program created exclusively for small business owners and their teams. We recognized that many small businesses struggle to access high-quality benefits while keeping costs in check and ensuring compliance with ever-changing regulations. BOOST is our solution to simplify the process, offering tailored benefits with total support—from online enrollment and COBRA management to in-house HR consulting and financial wellness resources.

Q: What makes BOOST different from other group benefits programs?

Joe Courcy: Our biggest differentiator is the level of service and support we provide. With BOOST, small business owners don’t just get a benefits plan—they get a true partner in their corner. We handle COBRA compliance, offer hands-on advocacy for claim disputes, and provide expert HR guidance to help businesses manage their workforce effectively. Plus, we provide access to multiple carriers rather than limiting options, ensuring companies can make the best CHoice for their needs.

Q: How does BOOST support employee well-being beyond traditional benefits?

Joe Courcy: Today, well-being at work goes beyond health insurance. That’s why BOOST includes financial wellness consulting, HR support, and an advocacy team to assist employees when they face challenges with claims, prescriptions, or medical approvals. By providing these additional support layers, we help businesses create a workplace where employees feel valued and cared for—not just covered by insurance.

Q: Why should small businesses choose a locally owned, independent agency like CH Insurance?

Joe Courcy: Local matters. Unlike large national firms, CH Insurance is deeply invested in the success of the businesses we serve in Central New York. We’re here, in the community, ready to answer calls, attend meetings, and advocate directly for our clients. When you work with CH Insurance, you get real people who understand your business and are committed to your success. Every day, every way, we’re in your corner.

Q: How can businesses get started with BOOST?

Joe Courcy: It’s simple—let’s connect! We’ll assess your current benefits package, discuss your goals, and tailor a BOOST plan that aligns with your business needs. Whether looking to optimize your benefits, improve employee retention, or streamline HR processes, BOOST is designed to make life easier for small business owners.

Be sure to watch the “HR Minute” on CH’s social media Channels. For more information, visit CHInsurance.cc or call 315-234-7500 to connect with our five-star team today.