HUNT Real Estate ERA looks to grow with new acquisition

The HUNT Real Estate ERA office at 4801 W. Genesee St., Suite 3, which will soon add the 52 real-estate agents of Procopio Real Estate. (PHOTO CREDIT: ZOEYADVERTISING.COM)

CAMILLUS, N.Y. — In a move that adds 52 new agents, with a collective sales volume of $130 million in 2021, HUNT Real Estate ERA acquired Procopio Real Estate of Solvay on May 24. All 52 real-estate agents at Procopio will join HUNT’s Camillus branch at 4801 W. Genesee St., Suite 3. Procopio, serving the […]

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CAMILLUS, N.Y. — In a move that adds 52 new agents, with a collective sales volume of $130 million in 2021, HUNT Real Estate ERA acquired Procopio Real Estate of Solvay on May 24.

All 52 real-estate agents at Procopio will join HUNT’s Camillus branch at 4801 W. Genesee St., Suite 3. Procopio, serving the area since 2011, sold 705 units valued at $130 million in sales volume in 2021. It had been based on Milton Avenue in the village of Solvay.

“I’ve enjoyed getting to know Frank Procopio and have a new appreciation for the effort required to double your business nearly every year, which Procopio has been doing,” Dave Evans, HUNT’s regional VP for CNY said in a news release. “Many of his agents have had similar growth in their sales, which is impressive. I look forward to working with Frank and his team to continue building upon their success.”

The acquisition boosts HUNT’s number of agents in Central New York to about 250, a 25 percent increase, according to Dan Mirsky, chief marketing officer. Companywide, parent company HUNT Real Estate Corp. has about 1,700 agents.

“We are always in the market to acquire brokerages that we are aligned with culturally and it provides financial gains for both parties,” Mirsky tells CNYBJ in an email. The success of Frank Procopio’s firm made it an attractive acquisition, he noted.

“Procopio has developed advanced lead-development strategies that have helped his agents grow rapidly,” Mirsky said. “We expect to continue these strategies to benefit his agents as well as our existing HUNT agents.” In 2021, HUNT ERA’s sales volume totaled $3.84 billion.

Frank Procopio, who founded his agency in 2011, said he is excited to join the HUNT organization and learn from its leaders. “By joining forces, not only will we be able to provide a better customer experience, but we’ll also be able to offer more to our real-estate agents, as well as those at HUNT.”

Procopio will actively work with HUNT as a consultant and a real-estate sales professional, Mirsky said.

“We are thrilled to welcome Frank and his team to HUNT,” said Charlie Hunt, COO for HUNT Real Estate Corp. “Their unique approach to the consumer, along with lead generation, will be a great addition to our existing infrastructure. We are looking forward to providing a superior real-estate experience to more and more residents of Central New York through the combined efforts of HUNT and Procopio.”

HUNT Real Estate ERA operates 55 branch offices in New York, Massachusetts, and Arizona. Its New York offices include locations in Camillus, Cazenovia, Cicero, Manlius, Liverpool, New Hartford, and Oneida. HUNT also operates a commercial brokerage, mortgage-banking firm, insurance agency, and title agency.       

Traci DeLore: