ICS rebrands itself as TechMD

ENDICOTT, N.Y. — ICS is consolidating its regional managed-technology brands into one national brand, TechMD.

ICS, headquartered in Endicott, is a technology management and cybersecurity company.

In its July 21 news release, TechMD says it will spend the majority of the summer consolidating its brand materials and websites.

After several recent acquisitions including AKUITY Technologies, Cards Technologies, and Tech MD, ICS will roll up its information-technology (IT) services into two national brands — TechMD for managed-technology services and 1nteger for cybersecurity.

Both brands will manage a national footprint and support small, medium, and enterprise companies through regional offices in New York, Massachusetts, Maryland, and California in addition to over 275 remote employees across the U.S., ICS said.

Effective immediately, the firm will no longer use the AKUITY Technologies and Cards Technologies brands. The ICS brand will remain the name of the corporate entity but will no longer appear in marketing.

ICS, founded in 1987, was purchased by partners Kevin Blake and Travis Hayes in 1995.

Company leaders indicate they made the decision to change the brand name to TechMD after “careful consideration and feedback from clients.”

Moving to a national brand and footprint allows the company to enhance its service offerings and provide even better IT services to its clients in the form of faster response time, enhanced communications, expanded after hours support, and more robust technical education, the company stresses.

Cybersecurity, provided by sister-brand 1nteger, “will remain a priority as well.”

Company CEO Kevin Blake says the decision is “deeply in-tune” with the vision he has for serving clients.

“At TechMD our goal is to be a future-ready technology company that knows and understands its clients’ needs.” Blake said. “As a tech company, we are very focused on technology fitness and invisible reliability, but a lot of what differentiates us is our personal approach. Our TechMD tagline “IT built around you” reinforces that our clients are at the center of our services. Our biggest reward comes from helping our clients make a positive impact in the industries and communities they serve.”