Inmar Intelligence expands partnership with Northeast Grocery Inc.

Will build new retail media network                              

SCHENECTADY — Inmar Intelligence, a Winston-Salem, North Carolina–based data and technology company, is expanding its partnership with the parent company of Price Chopper/Market 32 and Tops Friendly Markets (Tops). Both Tops and Price Chopper/Market 32 were founded by New York families. The Golub family started Price Chopper/Market 32. The Castellani family founded a grocery store business in Niagara Falls that in the early 1960s became known as Tops, per the supermarket’s website. Inmar and Schenectady–based Northeast Grocery Inc. (NGI) have launched Northeast Grocery Shopper Link, an omnichannel retail media network, per its July 23 announcement. It will provide increased scale and customization tools for advertising and media activations across NGI’s nearly 300 stores throughout the Northeast. “We are excited to announce our collaboration with Inmar Intelligence to enhance the Northeast Grocery Shopper Link Digital Media Network. This expanded partnership, encompassing Tops & Price Chopper/Market 32, underscores our commitment to delivering unparalleled value to our customers, who remain our foremost priority,” Diane Colgan, senior VP of marketing at NGI, said in the Inmar announcement. “This innovative product offering, complemented by Inmar’s Self-Service Ad Technology, empowers brands of all scales to engage with Tops & Price Chopper/Market 32 shoppers effectively. We’re energized to advance these efforts that connect customers with our brand partners, ultimately catering to their families’ diverse needs.” Inmar Intelligence, Price Chopper, and Tops have partnered since 2012 across a multitude of digital coupon and media offerings including the introduction of Tops Shopper Link in 2021.