ITHACA, N.Y. — Advantage Sport & Fitness Inc. (ASF) — an Ithaca–area provider of fitness equipment and gym facility design, installation, and maintenance services — will be acquired by Maryland–based The Amenity Collective, effective Jan. 1, 2025.
It’s a move that will allow ASF to enhance capabilities and expand its market reach while keeping the focus on commercial fitness-equipment solutions for fitness facilities.
“Our vision has been to build an enduring, great company that delivers exceptional value to our clients and partners,” ASF President/Founder/Co-Owner John Murray said in a news release. “Joining The Amenity Collective aligns perfectly with that vision and our values, providing us with the resources and reach to elevate our impact across the fitness and wellness landscape. This milestone reflects the dedication and hard work of our incredible team, and we’re thrilled about the opportunities this partnership creates for the future.”
Financial terms of the acquisition weren’t disclosed.
The Amenity Collective is a wholly owned subsidiary of FirstService Corp. (NASDAQ: FSV) and provides full-service facilities management across the fitness, aquatics, and recreation industries.
The acquisition also establishes a partnership between ASF and LIVunLtd, a division of The Amenity Collective that specializes in fitness and wellness-facility management.
“This partnership represents a tremendous opportunity to amplify our impact and continue building on the legacy we’ve established over nearly four decades,” Murray said. “By joining forces with The Amenity Collective and LIVunLtd, we’re poised to elevate our services and deliver unparalleled value to our clients, team members, and vendor partners.”
The ASF leadership team, including Murry, John Pfuntner, and John Marcotte, will all remain actively involved in the business.
Founded in 1987, ASF is based in the town of Lansing and designs fitness spaces and is a distributor of Precor, Peloton, Escape Fitness, and Power Lift commercial fitness equipment. Its client base includes multifamily properties, schools, universities, country clubs, and corporate fitness centers. The company recently expanded into the Mid-Atlantic and New England markets and established a 51,000-square-foot warehouse in Greenville, South Carolina.
The Amenity Collective generates more than $400 million in annual revenue and operates 16 brands across the United States and Canada. Services include design, staffing, construction, consulting, and operations.