Ithaca College hires Koehler as VP for marketing and enrollment strategy

ITHACA, N.Y. — Ithaca College announced it has named Laurie Koehler VP for marketing and enrollment strategy.

Koehler is currently serving as senior vice provost for enrollment and the student experience at George Washington University in Washington, D.C.

She will begin her new position at Ithaca College on Aug. 7.

Koehler will be responsible for marketing the college “strategically to advance its overall presence, expanding the college’s reach and penetration in enrollment, and supporting the college’s strategies for engagement, volunteering, and philanthropy,” according to an Ithaca College news release. She will have direct oversight of undergraduate and graduate admission, student financial services, analytics and institutional research, and institutional marketing.

Koehler joined George Washington (GW) in 2013 as senior associate provost for enrollment management. Before that, she had served as the interim dean of enrollment and dean of admissions at Bryn Mawr College, and in leadership roles in admissions offices at Cornell University, Miami University, and the University of Virginia. She holds a bachelor’s degree in rhetoric and communication studies and master-of-education degree in the social and philosophical foundations of education, both from the University of Virginia.

At GW, Koehler led the creation of a new organization, Enrollment and the Student Experience, bringing together 300 staff members from the enrollment management and retention team and the student affairs team to facilitate a “more holistic, integrated experience through all phases of the student lifecycle,” the release stated.

The Ithaca College search committee was co-chaired by Linda Petrosino, dean of the School of Health Sciences and Human Performance, and Jeane Copenhaver-Johnson, associate professor and chair of the Department of Education.

Founded in 1892, Ithaca College has about 6,500 students and offers more than 100 degree programs in its schools of business, communications, humanities and sciences, health sciences and human performance, and music.

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Photo credit: Ithaca College