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Jefferson County hotel occupancy rate dips 0.9 percent in December

WATERTOWN — Hotels in Jefferson County welcomed slightly fewer guests in December than in the year-prior month, according to a recent report. The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county fell 0.9 percent to 35.1 percent in December, according to STR, a Tennessee–based hotel market data and analytics […]

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WATERTOWN — Hotels in Jefferson County welcomed slightly fewer guests in December than in the year-prior month, according to a recent report.

The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county fell 0.9 percent to 35.1 percent in December, according to STR, a Tennessee–based hotel market data and analytics company. It was the fifth straight monthly decline in occupancy. For all of 2019, hotel occupancy in the county slipped 1.2 percent to 52.9 percent.

Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room fell 0.9 percent to $31.68 in December. For all of last year, the county’s RevPar increased 2.2 percent to $53.40.

Average daily rate (or ADR), which represents the average rental rate for a sold room, was unchanged at $90.30 in December. In 2019, Jefferson County’s ADR was up 3.4 percent to $100.99.

Journal Staff