WATERTOWN — Hotels in Jefferson County welcomed fewer guests in November than in the year-ago month, according to a recent report. The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county fell 4.5 percent to 45.9 percent in November, according to STR, a Tennessee–based hotel market data and analytics company. […]
WATERTOWN — Hotels in Jefferson County welcomed fewer guests in November than in the year-ago month, according to a recent report.
The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county fell 4.5 percent to 45.9 percent in November, according to STR, a Tennessee–based hotel market data and analytics company. It was the fourth consecutive monthly decline in occupancy. Year to date, hotel occupancy in the county was down 1.2 percent to 54.3 percent.
Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room fell 0.9 percent to $41.24 in November. Through the first 11 months of the year, the county’s RevPar increased 2.3 percent to $55.17.
Average daily rate (or ADR), which represents the average rental rate for a sold room, rose 3.7 percent to $89.81 in November. Year to date, Jefferson County’s ADR was up 3.5 percent to $101.55.
