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Jefferson County hotel occupancy rate falls more than 6 percent in January

WATERTOWN — Hotels in Jefferson County were less full in January compared to a year ago, according to a recent report. The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county declined 6.5 percent to 30.8 percent in January from 33 percent in the year-ago month, according to STR, a […]

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WATERTOWN — Hotels in Jefferson County were less full in January compared to a year ago, according to a recent report.

The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county declined 6.5 percent to 30.8 percent in January from 33 percent in the year-ago month, according to STR, a Tennessee–based hotel market data and analytics company.

Revenue per available room (RevPAR), a key industry indicator that measures how much money hotels are bringing in per available room, fell 5 percent to $26.92 in January from $28.34 in January 2018.

Average daily rate (or ADR), which represents the average rental rate for a sold room, increased 1.6 percent to $87.32 in January from $85.93 a year prior, per STR.

Journal Staff