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Jefferson County hotel occupancy rate falls nearly 21 percent in January

WATERTOWN, N.Y. — Hotels in Jefferson County saw a decline in guests in January compared to the year-ago month, as the COVID-19 crisis continued to hamper travel and hospitality businesses, according to a recent report. The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county fell 20.7 percent to 28.8 […]

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The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county fell 20.7 percent to 28.8 percent in January, according to STR, a Tennessee–based hotel market data and analytics company. It was the smallest year-over-year decline in occupancy since last October’s 16 percent drop.

Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, fell 23.8 percent to $24.29 in the first month of the year compared to January 2020. That’s a smaller year-over-year decline in Jefferson County’s RevPar than in each of the previous two months.

Average daily rate (or ADR), which represents the average rental rate for a sold room, dipped 4 percent to $84.38 in January from the year-prior month.

Jornal Staff