WATERTOWN — Hotels in Jefferson County welcomed significantly fewer guests in September than in the year-ago month, according to a new report. The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county declined 5.8 percent to 57 percent in September from 60.6 percent a year ago, according to STR, a […]
WATERTOWN — Hotels in Jefferson County welcomed significantly fewer guests in September than in the year-ago month, according to a new report.
The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county declined 5.8 percent to 57 percent in September from 60.6 percent a year ago, according to STR, a Tennessee–based hotel market data and analytics company. That followed a 3.5 percent decrease in occupancy in August. Year to date, hotel occupancy in the county was down 0.7 percent to 54.8 percent.
Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, fell 4.9 percent to $57.77 in September from $60.83 in September 2018. Through the first nine months of the year, the county’s RevPar increased 2.7 percent to $56.46.
Average daily rate (or ADR), which represents the average rental rate for a sold room, gained 1 percent to $101.32 in September from $100.31 a year prior. Year to date, Jefferson County’s ADR was up 3.5 percent to $103.06.