Jefferson County hotel-occupancy rate flat in June, other hotel indicators rise

WATERTOWN — Jefferson County hotels registered a slight dip in overnight guests in June, as two other important indicators of hotel-business activity rose. The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the North Country’s largest county slipped 0.4 percent to 58.6 percent in the sixth month of the year from June 2023, according to STR, a Tennessee–based hotel market data and analytics company. Year to date, hotel occupancy is off 1.5 percent to 47 percent. Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, increased 1.1 percent in Jefferson County to $70.59 in June, compared to the year-earlier month. Through June 30, RevPar was up 3.3 percent to $53.28. The average daily rate (ADR), which represents the average rental rate for a sold room, went up 1.5 percent to $120.41 in June from the comparable month in 2023, per STR. Through the first half of 2024, ADR gained 4.8 percent to $113.40 in the county.