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Jefferson County hotel-occupancy rate increased almost 6 percent in November

WATERTOWN, N.Y. — Jefferson County hotels welcomed more guests in November than a year prior, keeping a strong year of growth going. The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county rose 5.9 percent to 47.4 percent in the 11th month of the year, according to STR, a Tennessee–based hotel […]

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WATERTOWN, N.Y. — Jefferson County hotels welcomed more guests in November than a year prior, keeping a strong year of growth going.

The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county rose 5.9 percent to 47.4 percent in the 11th month of the year, according to STR, a Tennessee–based hotel market data and analytics company. Year to date through November, Jefferson County’s occupancy rate was up just over 11 percent to 57 percent, as occupancy increased each month of the year.

Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, increased 17.2 percent to $48.18 in November from the year-ago month. Through the first 11 months of 2022, RevPar jumped by more than 22 percent to $65.39.

Average daily rate (ADR), which represents the average rental rate for a sold room, went up 10.7 percent to $101.57 in November from the same month in 2021. Through November, ADR gained nearly 10 percent to $114.61, compared to the same 11-month period the year before.

Jornal Staff