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Jefferson County hotel occupancy rate jumps 18 percent in January

WATERTOWN — Hotels in Jefferson County saw a jump in guests in January, according to a recent report. The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county rose 18 percent to 36.4 percent in January, according to STR, a Tennessee–based hotel market data and analytics company. That snapped a […]

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WATERTOWN — Hotels in Jefferson County saw a jump in guests in January, according to a recent report.

The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county rose 18 percent to 36.4 percent in January, according to STR, a Tennessee–based hotel market data and analytics company. That snapped a five-month string of declines in occupancy.

Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, increased 19 percent to $32 in January. Jefferson County’s RevPar had decreased in the previous two months.

Average daily rate (or ADR), which represents the average rental rate for a sold room, edged up 0.8 percent to $88.02 in January.

Journal Staff