Jefferson County hotel-occupancy rate jumps 23 percent in June

WATERTOWN — Jefferson County hotels posted another strong increase in overnight guests in June compared to the year-prior month. 

The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county went up 23 percent to 69.4 percent in the sixth month of the year, according to STR, a Tennessee–based hotel market data and analytics company. Year to date, occupancy is up 19.2 percent to 51.2 percent.

Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, soared 45.7 percent to $81.59 in June from the year-prior month. So far in 2022, RevPar has moved higher by more than 38 percent to $53.56.