Hotels in Jefferson County welcomed more guests in December compared to a year ago, continuing a string of recent monthly gains, according to a recent report. The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county rose 6 percent to 34.8 percent in December from 32.8 percent in the year-earlier […]
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Hotels in Jefferson County welcomed more guests in December compared to a year ago, continuing a string of recent monthly gains, according to a recent report.
The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county rose 6 percent to 34.8 percent in December from 32.8 percent in the year-earlier month, according to STR, a Tennessee–based hotel market data and analytics company. It’s the fifth straight month in which Jefferson County’s occupancy rate rose compared to the year-prior period.
Revenue per available room (RevPar), a key industry indicator that measures how much money hotels are bringing in per available room, jumped 6.9 percent to $30.22 in December from $28.27 in December 2016.
Average daily rate (or ADR), which represents the average rental rate for a sold room, edged up 0.9 percent to $86.93 in December from $86.19 a year earlier.
For all of 2017, Jefferson County’s occupancy rate rose 0.7 percent to 52.5 percent compared to 2016, while its RevPar was up 3.2 percent to $50.82. The county’s ADR rose 2.5 percent in 2017 to $96.85, according to STR.