Jefferson County hotel-occupancy rate rises 7 percent in January

WATERTOWN, N.Y. — Jefferson County hotels saw an increase in guests in January.

The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county rose 7 percent to 36 percent in the first month of 2023 from the year-prior month, according to STR, a Tennessee–based hotel market data and analytics company.

Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, jumped 17.3 percent to $35.48 in January from the year-ago month. 

Average daily rate (ADR), which represents the average rental rate for a sold room, went up 9.6 percent to $98.60 in January from the same month in 2022.