WATERTOWN — Jefferson County hotels registered a slight dip in guests in December, the only monthly decline seen last year. The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county fell 0.8 percent to 41 percent in the final month of 2022 from the year-earlier month, according to STR, a Tennessee–based […]
WATERTOWN — Jefferson County hotels registered a slight dip in guests in December, the only monthly decline seen last year.
The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county fell 0.8 percent to 41 percent in the final month of 2022 from the year-earlier month, according to STR, a Tennessee–based hotel market data and analytics company. For the full 12-month period, Jefferson County’s occupancy rate was up 10.4 percent to 55.8 percent, as occupancy increased in each of the first 11 months of the year.
Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, rose 12 percent to $44.14 in December from the year-prior month. For all of 2022, RevPar jumped by 21.6 percent to $63.67.
Average daily rate (ADR), which represents the average rental rate for a sold room, went up 12.9 percent to $107.76 in December from the same month in 2021. For the entire 2022 year, ADR gained 10.1 percent to $114.11.
