WATERTOWN, N.Y. — Hotels in Jefferson County saw a massive increase in guests in March compared to March 2020, which was when the COVID-19 pandemic first slammed the hospitality industry everywhere, according to a recent report. The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county jumped 49.3 percent to […]
WATERTOWN, N.Y. — Hotels in Jefferson County saw a massive increase in guests in March compared to March 2020, which was when the COVID-19 pandemic first slammed the hospitality industry everywhere, according to a recent report.
The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county jumped 49.3 percent to 40.2 percent in March, according to STR, a Tennessee–based hotel market data and analytics company.
Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, soared 51.8 percent to $33.74 in the third month of the year compared to March 2020.
Average daily rate (or ADR), which represents the average rental rate for a sold room, edged up 1.7 percent to $84.03 in March from the year-prior month.
The March hotel-occupancy report represents the first time in which the year-over-year comparison is to a month also affected by the COVID crisis. The last 12 reports each featured double-digit declines in occupancy as the comparisons were to a pre-pandemic month.