WATERTOWN, N.Y. — Jefferson County hotels again drew more overnight guests in April compared to the year-prior month. The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county increased 22.5 percent to 52.8 percent in the fourth month of this year, according to STR, a Tennessee–based hotel market data and analytics […]
WATERTOWN, N.Y. — Jefferson County hotels again drew more overnight guests in April compared to the year-prior month.
The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county increased 22.5 percent to 52.8 percent in the fourth month of this year, according to STR, a Tennessee–based hotel market data and analytics company. Year to date, occupancy is up almost 19 percent to 43.7 percent.
Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, jumped 40.1 percent to $51.00 in April from the year-ago month. So far in 2022, RevPar is up nearly 35 percent to $42.44.
Average daily rate (or ADR), which represents the average rental rate for a sold room, rose 14.4 percent to $96.55 in April from the same month in 2021. Through the first four months of 2022, ADR has increased 13.5 percent to $97.07.