WATERTOWN — Jefferson County hotels registered a more than 4 percent decline in overnight guests in February, as two other important indicators of hotel-business performance were mixed. The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the North Country’s largest county fell 4.1 percent to 38.6 percent in the second month of […]
WATERTOWN — Jefferson County hotels registered a more than 4 percent decline in overnight guests in February, as two other important indicators of hotel-business performance were mixed.
The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the North Country’s largest county fell 4.1 percent to 38.6 percent in the second month of 2024 from February 2023, according to STR, a Tennessee–based hotel market data and analytics company.
Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, edged down 0.2 percent in Jefferson County to $41.78 in February, compared to the year-ago month.
The average daily rate (ADR), which represents the average rental rate for a sold room, went up 4.1 percent to $108.33 in February from the same month in 2023.
