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Jefferson County hotels had fewer than a quarter of rooms filled in December

WATERTOWN — Just under one out of four Jefferson County hotel rooms, on average, were occupied in December as the COVID-19 pandemic continued to hinder travel and the hospitality industry, according to a recent report. The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county was 24.7 percent in December, down […]

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The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county was 24.7 percent in December, down 30.4 percent from December 2019, according to STR, a Tennessee–based hotel market data and analytics company. For the full-year 2020, hotel occupancy in the county was down nearly 31 percent to 36.4 percent.

Jefferson County’s revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room was measured at $21.14 in December, down 34 percent from year-ago levels. For all of 2020, RevPar was down more than 37 percent to $33.35.

Average daily rate (or ADR), which represents the average rental rate for a sold room, was $85.49 in December, down 5.1 percent from a year earlier. For the full 12 months of last year, ADR was off 9.5 percent to $91.61, compared to the full-year 2019.

Journal Staff