Jefferson County hotels had fewer than one-third of rooms filled in November

WATERTOWN, N.Y. — Just under one out of three Jefferson County hotel rooms, on average, were occupied in November as the coronavirus pandemic continued to stifle travel and the hospitality industry, according to a recent report. 

The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county was 31.4 percent in November, down 31.7 percent from November 2019, according to STR, a Tennessee–based hotel market data and analytics company. It was a larger year-over-year drop than each of the previous three months. Through the first 11 months of 2020, hotel occupancy in the county was down nearly 31 percent to 37.3 percent.

Jefferson County’s revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room was measured at $25.52 in November, down 38.1 percent from year-prior levels. It was the biggest year-over-year decline in this indicator since July. In the first 11 months of 2020, RevPar was down 37.5 percent to $34.34.

Average daily rate (or ADR), which represents the average rental rate for a sold room, was $81.37 in November, down 9.4 percent from a year ago. Through November, ADR was off almost 10 percent to $91.94, compared to the year-earlier 11-month period.