WATERTOWN — More guests stayed overnight in hotels in Jefferson County in January compared to the year-ago month, continuing the hospitality industry’s comeback from the pandemic, according to a recent report. The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county rose 12 percent to 32.2 percent in the first month […]
WATERTOWN — More guests stayed overnight in hotels in Jefferson County in January compared to the year-ago month, continuing the hospitality industry’s comeback from the pandemic, according to a recent report.
The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county rose 12 percent to 32.2 percent in the first month of 2022, according to STR, a Tennessee–based hotel market data and analytics company.
Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, climbed 24.5 percent to $30.24 in January compared to a year prior.
Average daily rate (or ADR), which represents the average rental rate for a sold room, went up 11.1 percent to $94.02 in January from the same month in 2021.
This was the 11th straight strong monthly hotel-occupancy report for Jefferson County. These are the first 11 months in which the year-over-year comparisons were to a month hindered by the COVID pandemic. The 12 reports before that each featured double-digit declines in occupancy as the comparisons were to a month before the pandemic started.