WATERTOWN, N.Y. — Jefferson County hotels registered a more than 15 percent jump in overnight guests in September, as two other important indicators of hotel-business performance also improved substantially. The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the North Country’s largest county climbed 15.5 percent to 66.6 percent in the ninth […]
WATERTOWN, N.Y. — Jefferson County hotels registered a more than 15 percent jump in overnight guests in September, as two other important indicators of hotel-business performance also improved substantially.
The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the North Country’s largest county climbed 15.5 percent to 66.6 percent in the ninth month of this year from September 2023, according to STR, a Tennessee–based hotel market data and analytics company. Year to date, hotel occupancy is up 2.1 percent to 54.9 percent.
Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, soared 22.8 percent in Jefferson County to $85.19 in September, compared to the year-prior month. Through Sept. 30, RevPar was up 6.5 percent to $67.44.
The average daily rate (ADR), which represents the average rental rate for a sold room, increased 6.3 percent to $127.89 in September from the same month in 2023, per STR. Through the first nine months of 2024, ADR gained 4.3 percent to $122.88 in the county.
