WATERTOWN — Jefferson County hotels again registered robust improvement in three important indicators of hotel-business performance in November, following up solid gains in October, September, and August. The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the North Country’s most populous county rose 4.2 percent to 47.1 percent in the 11th month […]
WATERTOWN — Jefferson County hotels again registered robust improvement in three important indicators of hotel-business performance in November, following up solid gains in October, September, and August. The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the North Country’s most populous county rose 4.2 percent to 47.1 percent in the 11th month of the year from November 2023, according to STR, a Tennessee–based hotel market data and analytics company. Year to date, hotel occupancy was up 2.7 percent to 54.5 percent. Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, increased 8.3 percent in Jefferson County to $51.24 in November, compared to the year-prior month. Through Nov. 30, 2024, RevPar was up 7.5 percent to $66.41. The average daily rate (ADR), which represents the average rental rate for a sold room, climbed 3.9 percent to $108.86 in November from the same month in 2023, per STR. Through the first 11 months of 2024, ADR went up 4.6 percent to $121.96 in the county.