WATERTOWN, N.Y. — Jefferson County hotels continued to attract more overnight guests in May compared to the year-ago month. The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county rose 16.3 percent to 56.9 percent in the fifth month of the year, according to STR, a Tennessee–based hotel market data and […]
WATERTOWN, N.Y. — Jefferson County hotels continued to attract more overnight guests in May compared to the year-ago month.
The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county rose 16.3 percent to 56.9 percent in the fifth month of the year, according to STR, a Tennessee–based hotel market data and analytics company. Year to date, occupancy is up nearly 18 percent to 46.9 percent.
Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, jumped 36.9 percent to $60.92 in May from the year-prior month. So far in 2022, RevPar is up more than 35 percent to $46.92.
Average daily rate (or ADR), which represents the average rental rate for a sold room, rose 17.7 percent to $107.01 in May from the same month in 2021. Through the first five months of this year, ADR has increased almost 15 percent to $100.
