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Jefferson County hotels post nearly 10 percent decline in guests in October

WATERTOWN, N.Y. — Jefferson County hotels registered an almost 10 percent drop in overnight guests in October, but two other indicators of hotel-business performance were mixed. The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county slipped 9.6 percent to 53.1 percent in the 10th month of 2023 from October 2022, […]

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WATERTOWN, N.Y. — Jefferson County hotels registered an almost 10 percent drop in overnight guests in October, but two other indicators of hotel-business performance were mixed.

The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county slipped 9.6 percent to 53.1 percent in the 10th month of 2023 from October 2022, according to STR, a Tennessee–based hotel market data and analytics company. Year to date through October, occupancy was down 6.5 percent to 53.7 percent.

Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, fell 6 percent in Jefferson County to $60.44 in October, compared to the year-earlier month. Through the first 10 months of this year, RevPar dipped 2.1 percent to $62.99.

Bucking the trend, average daily rate (ADR), which represents the average rental rate for a sold room, increased 4 percent to $113.83 in October from the same month in 2022. Year to date, ADR is up 4.7 percent to $117.37.

Jornal Staff