WATERTOWN, N.Y. — Jefferson County hotels welcomed substantially fewer overnight guests in April, but two other indicators of business performance were mixed. The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county fell 7.8 percent to 49.2 percent in the fourth month of 2023 from April 2022, according to STR, a […]
WATERTOWN, N.Y. — Jefferson County hotels welcomed substantially fewer overnight guests in April, but two other indicators of business performance were mixed.
The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county fell 7.8 percent to 49.2 percent in the fourth month of 2023 from April 2022, according to STR, a Tennessee–based hotel market data and analytics company. Year to date through April, occupancy was down 4.1 percent to 42.6 percent.
Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, slipped 1.8 percent to $50.48 in April compared to the year-ago month. Through the first four months of 2023, RevPar has increased 3.3 percent to $43.40.
Average daily rate (ADR), which represents the average rental rate for a sold room, rose 6.5 percent to $102.62 in April from the same month in 2022. Year to date, ADR is up 7.7
