Jefferson County hotels see business gains in April

WATERTOWN — Jefferson County hotels registered a more than 1 percent rise in overnight guests in April, while another key business indicator posted a big increase. The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the North Country’s largest county edged up 1.1 percent to 49.8 percent in the fourth month of the year from April 2023, according to STR, a Tennessee–based hotel market data and analytics company. Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, soared 19.5 percent in Jefferson County to $60.43 in April, compared to the year-ago month.