WATERTOWN, N.Y. — Jefferson County hotels registered an almost 6 percent decline in overnight guests in September, but two other indicators of hotel-business performance improved. The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county fell 5.9 percent to 57.6 percent in the ninth month of 2023 from September 2022, according […]
WATERTOWN, N.Y. — Jefferson County hotels registered an almost 6 percent decline in overnight guests in September, but two other indicators of hotel-business performance improved.
The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county fell 5.9 percent to 57.6 percent in the ninth month of 2023 from September 2022, according to STR, a Tennessee–based hotel market data and analytics company. Year to date through September, occupancy was down 6.2 percent to 53.8 percent.
Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, inched up 0.6 percent to $69.25 in September, compared to the year-prior month. Through the first nine months of 2023, RevPar has fallen 1.7 percent to $63.37.
Average daily rate (ADR), which represents the average rental rate for a sold room, increased 7 percent to $120.22 in September from the same month in 2022. Year to date, ADR is up 4.8 percent to $117.88.