Jefferson County hotels see increase in guests in January

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WATERTOWN — Jefferson County hotels posted a more than 2 percent rise in overnight guests in January, as two other important indicators of hotel-business performance also improved. The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the North Country’s largest county increased 2.2 percent to 36.7 percent in the initial month of 2024 from January 2023, according to STR, a Tennessee–based hotel market data and analytics company. Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, rose 5.3 percent in Jefferson County to $37.38 in January, compared to the year-prior month. The average daily rate (ADR), which represents the average rental rate for a sold room, went up 3 percent to $101.76 in January from the same month in 2023.

Journal Staff