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Jefferson County hotels were fuller in February

WATERTOWN, N.Y. — Jefferson County hotels attracted more overnight guests in February compared to the year-prior month, as the hospitality industry continued to come back from the pandemic’s effects, according to a recent report. The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county jumped 22.9 percent to 43.5 percent in […]

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The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county jumped 22.9 percent to 43.5 percent in the second month of 2022, according to STR, a Tennessee–based hotel market data and analytics company.

Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, climbed 40.5 percent to $44.49 in February versus a year ago.

Average daily rate (or ADR), which represents the average rental rate for a sold room, increased 14.3 percent to $102.32 in February from the same month in 2021.

This was the 12th straight strong monthly hotel-occupancy report for Jefferson County. These are the first 12 months in which the year-over-year comparisons were to a month slowed by the COVID pandemic. The 12 reports before that each featured double-digit declines in occupancy as the comparisons were to a month before the pandemic started.

Jornal Staff