JOHN HOESCHELE

Smith Marketing Services, LLC (SMS) in Ithaca has promoted creative director, JOHN HOESCHELE, to VP. In the new/expanded role, he will continue to oversee the agency’s creative department and creative output, as well as partner with SMS President Doug Smith in managing day-to-day operations. Hoeschele previously headed marketing communications at Anaren, Inc. Before that, he ran his own marketing consultancy, was a founding partner in an industrial Internet startup, and held several other management posts for CNY marketing companies.