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Just one out of three Jefferson County hotel rooms were occupied in June

WATERTOWN — Hotels in Jefferson County saw another slight rebound in occupancy in June compared to the prior month as the coronavirus pandemic continues, according to a new report. The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county was 33.8 percent in June, up from 23 percent in May […]

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WATERTOWN — Hotels in Jefferson County saw another slight rebound in occupancy in June compared to the prior month as the coronavirus pandemic continues, according to a new report.

The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county was 33.8 percent in June, up from 23 percent in May and 16.8 percent in April. But occupancy was still down more than 50 percent from May 2019 as the travel and leisure industry continues to be hampered by the pandemic, according to STR, a Tennessee–based hotel market data and analytics company.

Jefferson County’s revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room was $28.12 in June, up from $17.29 in May and $12.13 in April, but off more than 59 percent from year-ago levels.

Average daily rate (or ADR), which represents the average rental rate for a sold room, was $83.25 in June, up from $75.30 in May and $72.32 in April, but still down more than 18 percent from a year prior.

Journal Staff